Fresh Think Business Cards Design

Make your business cards precisely how you would like them. Choose from thousands of designs, three paper forms, and include gloss, increased text, or a metallic finish.

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12 Business Card Blunders to Prevent Networking

The lowly business card we do not give it another thought before we get the thing composed, and we simply do what everybody else does. A lot of men and women, new in company, get the business card published before they are willing to, which causes many of the mistakes I record below. In both cases, experienced or new, we’re missing huge opportunities to allow your business card take some of the work off your shoulders. We might take it for granted, however I feel that your business card is among the most important pieces of marketing collateral, and the most under-utilized.

Here are my tips for how to get your business card functioning as hard as you do. If you want to play together, pull out your business card, and see if your card is guilty of any of those first four no-no’s.

1. Missing email address. Believe it or not, many of the cards I get via media meetings are missing email addresses. This is most common with new business owners and people in the private care industry, but still, there’s no explanation.

2. An email address that ends with , , , or your ISP’s domain. Everyone in business for themselves must use their own domain (such as @). This is free advertising of your internet site, so why are you advertisements Yahoo!, Comcast, or AOL rather than yourself? Advertising a free email accounts as your business email is just plain unprofessional.

3. Glossy cards you can not write on. Okay, that is my pet peeve. It’s true, you can receive these cards printed at no cost on the Internet. That sends a loud message that you don’t have the cash for business cards which you just do everything on the cheap. That isn’t what I want people to consider my business.

4. A web site address printed on the card which is not up yet. While I get a business card out of you, I’m likely to visit your web site to find out more. If it doesn’t come up, it tells me one of two things: you either did not pay your hosting business or webmaster, or you haven’t gotten to this project yet. Both are poor messages to ship.

Okay, how are you doing? These are extremely basic, so if you’ve been in operation for a couple of years, you are likely doing well. So now let us ask if your business card looks like it’s from a small operation or a Fortune 500 company. How about these little business no-no’s?

5. Missing job name. Every business card should list your job title, particularly if you’re President or CEO.

6. Photo of you. This is tell-tale small business enterprise. I disagree with a few people who feel that it assists during networking; you can go to the web site and see their picture there. A picture takes up precious card real estate and screams “ego.” It’s simply not the best thing to have on your card.

7. No logo. Every company needs a logo for branding its image.

8. Clip art. Your logo should be the sole art on your own card.

9. Weird shape. I don’t feel the best way to stand out is through odd colours or contour of your business card.

Now, let’s get to what really matters: the promotion. Here are some things to think about that very few others do that will help your outcomes together with prospects:

10. One phone number. Prospects may get confused as to what number to call. List just one, or make it clear when to call what number. Don’t keep us guessing.

11. The company you’re in. If you said nothing and handed your business card over to a stranger and asked them exactly what business you’re in, would they figure it out? Otherwise, neither can your prospect. Make sure your tag line or company name clearly describes the business you’re in and if it doesn’t, you’ll need to add something on your card that does.

12. What to do next. Get prospects in your funnel by telling them exactly what to do next directly on your business card. Can they get a free consultation? A free white paper? Make it clear on the card they may sign up for the next step to get to know you better.

How would you do? I hope you passed, and if not, I see that a visit to your own printer in your near future.