Unique Podiatry Business Cards Design

Make your business cards exactly how you want them. Pick from thousands of layouts, three paper forms, and include gloss, raised text, or a metallic finish.

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12 Business Card Blunders to Prevent Media

The lowly business card we don’t give it a second thought before we get the thing composed, and we simply do what everybody else does. Many people, new in company, get the company card published before they are ready to, which causes lots of the mistakes I record under. In both circumstances, new or experienced, we are missing huge opportunities to allow your small business card take some of the work off your shoulders. We might take it for granted, but I believe your business card is one of the most important parts of marketing collateral, and the most under-utilized.

Here are my tips for how to get your business card functioning as hard as you can. If you want to play along, pull out your business card, and see whether your card is guilty of any of those first four no-no’s.

1. Missing email address. Believe it or not, lots of the cards I receive via networking meetings are missing email addresses. This is most common with new business owners and people in the personal care business, but nevertheless, there is no excuse.

2. An email address that ends with , , , or your ISP’s domain name. Everybody in business for themselves must use their own domain email (such as @). This is free promotion of your web site, so why are you advertisements Yahoo!, Comcast, or AOL instead of yourself? Advertising a free email account as your organization email is just plain unprofessional.

3. Glossy cards you can not write on. Alright, that is my pet peeve. It’s true, you can receive these cards printed for free online. That sends a loud message that you don’t even have the money for business cards which you do everything on the cheap. That isn’t what I want people to consider my organization.

4. A web site address printed on the card that isn’t up yet. When I get a business card out of you, I’m likely to visit your web site to learn more. If it doesn’t come up, it tells me one of two things: you either did not cover your hosting company or webmaster, or you have not gotten into this job yet. Both are bad messages to ship.

Okay, how are you doing? These are very basic, so in the event that you’ve been in business for a couple of decades, you’re likely doing well. So now let’s inquire whether your business card looks like it is from a small operation or a Fortune 500 business. How about these little company no-no’s?

5. Missing job title. Every business card should list your job title, especially if you are President or CEO.

6. Photo of you. This is tell-tale little business enterprise. I disagree with some people who believe that it helps during media; you could visit the web site and see their image there. A picture takes up precious card property and yells “self” It’s just not the most effective thing to get in your card.

7. No emblem. Every company needs a logo for branding its own image.

8. Clip art. Your logo should be the sole art on your card.

9. Weird shape. I really don’t feel the way to stand out is through odd colours or contour of your business card.

Now, let us get to what really matters: the marketing. Here are some things to think about that very few others do this will help your results together with prospects:

10. 1 phone number. Prospects may get confused about what number to call. List just one, or make it clear when to call what number. Do not keep us guessing.

11. The company you’re in. If you said nothing and handed your business card into a stranger and asked them exactly what business you are in, would they figure it out? Otherwise, neither can your potential. Ensure that your tag line or company name clearly describes the business you’re in and if it does not, you will need to add something on your card that does.

12. What to do next. Get prospects into your funnel by telling them what to do next right on your business card. Can they get a complimentary consultation? A free white paper? Make it clear on the card how they may register for another step to get to know you.

How’d you do? I hope you passed, and should not, I see that a trip to your printer in the long run.