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12 Business Card Blunders to Avoid in Media

The lowly company card : we don’t give it a second thought before we get the thing printed up, and we just do what everyone else does. A lot of people, new in company, get the company card published before they are willing to, which causes lots of the mistakes I record below. In both circumstances, new or experienced, we are missing huge opportunities to allow your small business card take a number of the work off your own shoulders. We might take it for granted, but I believe that your business card is among your most important parts of marketing collateral, and also the most under-utilized.

Here are my tips for how to get your business card functioning as hard as you can. If you would like to play together, pull out your business card and see whether your card is guilty of any of those initial four no-no’s.

1. Missing email address. Believe it or not, lots of the cards I get via networking meetings are missing email addresses. This is quite common with new small business owners and people in the private care industry, but still, there’s no excuse.

2. An email address that ends with , , , or your ISP’s domain name. Everyone in business for themselves needs to use their own domain (like @). This is free promotion of your internet site, so why are you advertisements Yahoo!, Comcast, or AOL instead of yourself? Advertising a free email account as your organization email is just plain incorrect.

3. Glossy cards you can not write on. Okay, that is my pet peeve. Yes, you are able to get these cards printed for free online. That sends a loud message that you don’t even have the cash for business cards which you do everything on the cheap. That’s not what I want people to think about my organization.

4. A web site address printed on the card which isn’t up yet. When I receive a business card from you, I’m very likely to see your web site to learn more. If it doesn’t come up, it tells me one of two things: you did not cover your hosting business or webmaster, or you have not gotten into this project yet. Both are poor messages to send.

Alright, how are you doing? These are very basic, so if you’ve been in business for a few decades, you’re probably doing well. So today let’s ask whether your business card looks like it is from a small operation or a Fortune 500 business. How about these little business no-no’s?

5. Missing job title. Every business card should list your job title, particularly if you’re President or CEO.

6. Photo of you personally. This is tell-tale small business. I disagree with a few people who feel that it helps during media; you can visit the web site and see their image there. A picture takes up valuable card property and yells “self” It is simply not the most effective thing to get in your card.

7. No emblem. Every business needs a logo for branding its image.

8. Clip art. Your logo needs to be the sole art on your card.

9. Weird form. I don’t feel the way to stand out is through strange colors or contour of your business card.

Today, let us get to what really matters: the marketing. Here are some items to consider that very few others do that will help your results with prospects:

10. 1 phone number. Prospects may get confused about what number to call. List just one, or make it clear when to predict what amount. Don’t keep us guessing.

11. The company you are in. If you said nothing and passed your business card into a stranger and asked them what business you are in, would they figure out it? If not, neither can your potential. Make sure your tag line or company name clearly defines the business you’re in and if it doesn’t, you’ll want to add something on your card which does.

12. Things to do. Get prospects into your site by telling them what to do next right on your business card. Can they receive a free consultation? A free white paper? Make it clear on the card how they can register for another step to get to know you better.

How’d you do? I expect you passed, and should not, I see that a visit to your printer on the long run.