Unique Business Cards Direct Design

Make your business cards precisely how you would like them. Choose from thousands of layouts, three paper forms, and include gloss, increased text, or even a metallic finish.

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12 Business Card Blunders to Avoid in Media

The lowly company card : we don’t give it a second thought before we get the thing printed up, and we just do what everybody else does. A lot of men and women, new in business, get the business card printed before they’re ready to, which induces lots of the mistakes that I list under. In both cases, new or experienced, we’re missing huge opportunities to let your business card take some of their work off your shoulders. We may take it for granted, but I feel that your business card is among the most important pieces of marketing collateral, and also the most under-utilized.

Here are my suggestions for how to have your company card functioning as hard as you do. If you want to play along, pull out your business card, and see if your card is guilty of any of those initial four no-no’s.

1. Missing email. Believe it or not, lots of the cards I receive via networking meetings are missing email addresses. This is most common with new small business owners and individuals in the private care industry, but nevertheless, there is no excuse.

2. An email address that ends with , , , or your ISP’s domain name. Everyone in business for themselves needs to be using their own domain (like @). This is free advertising of your internet site, so why are you advertising Yahoo!, Comcast, or AOL rather than yourself? Advertising a free email account as your business email is just plain incorrect.

3. Glossy cards you can’t write on. Alright, that is my pet peeve. It’s true, you can receive these cards printed at no cost online. That sends a loud message that you don’t have the money for business cards and that you do everything on the cheap. That isn’t what I want folks to think about my organization.

4. A web site address printed on the card which isn’t up yet. When I get a business card out of you, I’m very likely to visit your web site to find out more. If it doesn’t come up, it tells me one of 2 things: you did not pay your hosting business or webmaster, or you haven’t gotten to that job yet. Both are poor messages to send.

Alright, how are you doing? These are very basic, so in the event that you’ve been in business for a few decades, you are probably doing well. So today let us inquire if your business card looks like it’s from a small operation or a Fortune 500 business. How about these small business no-no’s?

5. Missing job name. Every business card should list your job title, especially if you’re President or CEO.

6. Photo of you personally. This is tell-tale little business enterprise. I disagree with a few men and women who feel that it assists during media; you can go to the web site and see their picture there. A picture takes up valuable card real estate and yells “ego.” It is just not the most effective thing to get in your card.

7. No emblem. Every company needs a logo for branding its image.

8. Clip art. Your logo should be the sole art on your card.

9. Weird form. I really don’t feel the best way to stand out is through strange colors or shape of your business card.

Now, let us get to what really matters: the promotion. Here are some things to think about that very few others do that will help your outcomes with prospects:

10. One phone number. Prospects may get confused as to what number to call. List just one, or make it apparent when to call what number. Don’t keep us guessing.

11. The company you’re in. Should you said nothing and handed your business card over to a stranger and asked them exactly what business you are in, could they figure out it? Otherwise, neither can your prospect. Ensure that your tag line or business name clearly defines the business you are in and if it doesn’t, you’ll want to add something on your card which does.

12. What to do next. Get prospects in your site by telling them exactly what to do next directly on your business card. Can they receive a free consultation? A free white paper? Make it clear on the card they can sign up for the next step to get to know you.

How would you do? I expect you passed, and if not, I see a visit to your printer on your near future.